Sport plays an important role in ING’s sponsorship policy. Sport establishes national and international links and brings people together. ING also uses sport sponsorship as an important marketing tool. This allows us to build on brand awareness and to find new target groups for our products and services.

• ING has various national and international sport sponsorships.
• In Asia, ING is known as the sponsor of the Asian Football Confederation, organiser of the AFC Asian Cup, among other events.
• In the US, ING sponsors various running events, including the world-famous ING New York City Marathon.
• In the Netherlands, ING has longstanding sponsorship links with the Dutch Football Association (KNVB).